Our first installment of covering some of the better unknown acts listed as playing in the mega-festival that is SXSW highlights Canada’s own Shout Out Out Out. Dishing up some of the best electro-dance music north of 50 degree latitude mark without an å, ö, ø in their name, Shout Out Out Out Out seem to have found the answer to surviving the harsh Edmonton winters — dance, Dance, DANCE!
Similar to most electronic groups, they rely heavily on the Mac Books, analog synths, and robotic vocals (described on their site as “more Kraftwerk than T-Pain”) to produce the necessary bloops-and-bleeps to make you want to finish off your beer as fast as you can so that you can return to the dance floor among the sweaty herd. However, they don’t shed the skin of live instrumentation completely. Equipped with two drummers, FOUR bass players (!), and a line-up of keyboards that would make a Yamaha store jealous, their live set is more spectacle than concert. Fronted by a lead “singer” who has truly mastered the art of performance, you are guaranteed to have fun from start to finish. Even the down time from changing instrumentation is filled with some of the best banter I’ve heard at a show!
Because of the tight space, SOOOO have no problem expanding the stage to include the dance floor, the rafters, and pretty much anything in between. I caught their set at a IHEARTCOMIX party at SXSW two years back, and although they were just the opening act, they produced a more energetic crowd than the later acts of Matt & Kim and the The Presets combined. I guess when you go completely ape-shit and start beating on snare drums after climbing on top of the audio equipment surrounding the stage while still being able to crank out a dance-able tune you’ve earned the right to a raucous audience! So if you see them listed on the bill at anytime or any place, be sure to check them out. To hold you over, here are few mp3s, but keep in mind context is key with this band:
Shout Out Out Out Out // Dude You Feel Electric
Shout Out Out Out Out // Self Loathing Rulez (Malente Remix)
