Received in the mail yesterday the first release from both the formerly anonymous pop-duo Cults and their blog-centric label Forest Family Records. Without diving too deep into the ramifications of music critics entering the realm of band promotion (one would argue that’s exactly what all buzz blogs do), the label’s 001 release is a picture perfect vinyl both aesthetically and sonically.
As for the band, much has already been said about their 60s inspired feel-good tunes that I don’t think I could add much to the discussion. One thing the 7” lacks is any surprises, as both the A & B-sides are songs which have been widely circulated and available for free download for a while. However, it’s always nice to have a tangible copy of such pleasant sounding tunes. Not only that, but the vinyl itself, printed in translucent orange that makes the grooves “pop-out”, is arguably one of the best-looking records in my collection!
If you haven’t heard Cults, you must not have been using the internet correctly the past two months. However, if that’s the case, you can check out the A-side “Go Outside” below and download the three tracks they’ve recorded in their short career directly from their bandcamp page:
