Being on the West Coast, I’ve long understood that I’ll never be able to break any news from the Swedish label Sincerely Yours; however that does not mean I can’t be an über-fan of theirs! The label’s latest news splash that has been reverberating around the blogs this morning is centered around the new “mystery” group of ceo. Not sure if the name is pronounced like the hyper-wealthy C.E.O.s of business or if it is some sort of Italian suffix, but regardless, the group looks to at least include the Eric Berglund-half of The Tough Alliance. This is great news to hear considering that fellow friend and regular badminton opponent Jens Lekman has had no idea what The Tough Alliance has been up to lately. Check out the amazing video ceo put together for their stellar intro-track aptly titled “Prologue”:
And to mark the occasion, fellow labelmates jj have put together a piano ballad that strikes me as one of their best songs to date:
What’s next for the cryptic Sincerely Yours label? Well if gaps in their catalog are any indication, it looks like we’ll have two more treats (YOURS0135 and YOURS0138) in the near future!
Tags: ceo, jj, mp3, sincerely yours, Video