My anticipation for this jj video was palpable, as earlier this week their Swedish label Sincerely Yours rerouted their site to a short not-safe-for-epileptics “video” (click through) showcasing crossed Euro signs, some Renaissance art, and, of course, flashing lights. Even by Sincerely Yours’ standards, this was a bizarre move — making you guess that something big was on the horizon.
And boy did this video deliver! It’s like a Swedish indie-pop version of Snoop Dogg & Pharrell Williams’s “Drop It Like It’s Hot”, full of Black Labradors, marijuana, and the occasional bling. Somehow, this is exactly what I’d imagine a video featuring Joakim and Elin would be…
Tags: jj, Let Go, Secretly Canadian, sincerely yours, Video